Key Account Management

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Many organisations lack an understanding of the critical need for effective account management and there is therefore and absence of a consistent and systematic application of any process of account management. Effective, high performing organisations, on the other hand, have account management at the heart of the sales process, and therefore, achieve the most effective results.

This programme looks at the fundamental concepts of account management success. We look at how to build more profitable accounts through a structured approach to account development.

Objectives

  • Manage your business relationships with accounts to an optimum level
  • Build more mutually profitable and sustainable relationships
  • Identify where to focus your resources and efforts to get the best return for both businesses
  • Develop a creative, structured and value generating strategic account plan
  • Exploring and identifying opportunities in your product portfolio
  • Terms, Conditions and Service Level Agreements

Target Audience

This course is designed for those recently appointed to an account management position. These are the individuals who see the customer more often and are pushed frequently to provide more.

Duration

2 days

 

97% of delegates found the content engaging, fresh and thought provoking

What's New

New courses launched

SIA Group is pleased to announce the introduction of three new courses focussed on building team performance in diverse organisations.

TPD™ Boosts Team Performance

SIA Group‘s TPD™ tool is leading to improvements in team morale, motivation, and performance at the University of Middlesex.