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Commercial Awareness Index (CAI™) Survey

Please complete this short questionnaire to give you an insight into how the SIA Commercial Awareness Index (CAI™) could help to assess the commercial awareness of your team. The 9 paragraphs (A-J) below contain statements that correspond to the 9 key Commercial Awareness Indicators taken from the SIA CAI™ diagnostic tool.

You will receive a sample CAI™ report identifying your initial perception of your team's commercial awareness benchmarked against organisational norms. You will also receive a free 'Tips & Techniques' guide to assist in improving your lowest scoring indicator based upon the information you provided in this mini survey.

All data collected will remain completely anonymous. Thank you for your time, we hope you find the report valuable.

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Commercial Awareness Indicators

Score each statement between 1 and 10 according to how you perceive your team commercial awareness in relation to the statements below.
1 - Strongly Disagree         10 - Strongly Agree

In our team there is a clear link between our strategic plan and the tactics with which we deliver our functional objectives.

We have a real understanding of how our team objectives deliver robust financial performance in terms of Sales, Cost, Profit & Cash Flow.

We foster strong client relationships and understand how these relationships generate value for us.

We have a consistent decision making process across the organisation that involves all stakeholders and is based on developing a robust business case.

We understand what our roles are in the Sales & Marketing process and how these roles generate opportunities for us and value for our clients.

Our Supply Chain/Procurement strategies evaluate the total cost of supply which includes Quality, Risk and Lead time and not just direct Cost.

Our team demonstrates strong communications, influencing & questioning skills to ensure that we deliver value to the organisation.

Team objectives have clear lines of accountability and personal responsibility to ensure that we deliver.

Our people demonstrate a hunger to deliver against their commercial objectives and find ways around any barriers to success.


 

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